Martin Gontovnikas

In this episode of the Enterprise Monetization Podcast, our host Sandeep Jain sits down with Martin Gontovnikas, Co-Founder and GP of Hypergrowth Partners, to discuss how product-lead growth led to the massive growth of auth0. In this episode they discuss how auth0’s monetization systems were able to scale through the growing process of auth0 and some advice for startups looking to follow a similar path.

• One of the first challenges for auth0 was around acquisition and awareness. They wanted developers to know about them and achieved this by hosting workshops and building a community.
• auth0 was able to obtain $1million ARR just by inbound sales and building a community around their product.
• Some of the main issues they dealt with were self service with the expiration of credit cards.
• He offered tips around developer evangelism, auth0’s strategy using content marketing and how-to guides.

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